A brand identity in packaging for products is absolutely crucial for any FMCG product or even luxury skincare product. A lot of thought and time goes into designing the perfect logo, content, text as well as design of the packaging box which is why a lot of high-end brands take a long time for finally releasing their new products in the market. Along with the type of packaging of the product, warranty seal sticker is another crucial element of a high-end product packaging. It might sound like a simple and small element, but it serves a lot of purposes and benefits not just for the brand but also for the customers.
For the customers, the custom printed hologram stickers act as a way of showing authenticity of a brand’s products. While the packaging plays a very important role in the first attraction level to drive the customers into purchasing the products, the custom made hologram stickers act as a way of identifying whether or not the product is authentic. These hologram stickers are attached right on the opening of the product which means that in case the packaging has been tampered with or the product has been opened, the customer can refuse to purchase or pay for the product. This protects the consumer rights and also protects the customer from catching any sort of infections or diseases. When brands invest in hologram seal stickers for their products it also shows the customers that the brand really cares about their interests and satisfaction. These hologram stickers might be small but production costs for the tiniest elements are also taken into consideration. This means that the company is genuinely concerned for the authenticity of their products which thereby helps in promoting the brand further amongst satisfied customers!
Along with the benefits for the customers, companies themselves also profit from investing in tamper proof hologram stickers.They can easily track if their packages have been tampered with and immediately replace the products to protect their brand name. Along with that, these stickers also act as a means of distinguishing the type of products the package contains which makes it easier for shipment purposes across the world. The airport officials always check for the seals on the product packaging as well as the big shipment cargo boxes and if the brand has invested in a high qualitymaterial for their seals, it can help clear customs and security checks easily. When the customers notice the efforts that a brand takes into protecting their interests, it becomes easier for the to create a genuine brand name in the market.
So, if you ever wonders what those tiny stickers on the packaging or even on the edge of your lipstick cover mean, now you know!
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